THE TASK:    Beyond Meat CEO Ethan Brown has employed you as a consultant to ass

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THE TASK:    Beyond Meat CEO Ethan Brown has employed you as a consultant to assess the company’s overall situation and recommend a set of actions to improve the company’s prospects. Please prepare a report to Mr. Brown that includes an evaluation of  Beyond Meat and its industry. Also suggest a set of action recommendations that Beyond Meat should pursue to capitalize on its opportunities and compete successfully against its rivals. It is imperative that the support offered for each of your recommendation be based on conclusions drawn from application of the concepts and analytical tools that may be suitable for Beyond Meat in competing successfully against its rivals in the years just ahead.
Instructions:
1.The following instructions should be used for the exam:
Formatting: Times New Roman (or equivalent), 12pt, 1-inch margins, double spaced. 
Each page should report your full name and ID (use the Insert – Header tab or equivalent).
Part 1 – Executive Summary, maximum of 2 pages
Part 2 – Case Analysis, maximum of 6 pages
Part 3 – Exhibits, maximum of 6 pages
2.Part 1 should include a summary of your plan (not of the case).  Write this summary so that your plan, the reasoning for it, and the basics of your implementation plan could be understood if this was the only thing your audience read. 
3.In Part 2, your primary task is to provide a response to the Case titled “Beyond Meat, Inc.”. This response should include an identification of the problem, quantitative and qualitative analysis, consideration of alternatives, a decision, and a plan of action. (Not including quantitative analysis will severely lower your grade).
4.There is no specific structure you must follow but having some sort of structure is strongly encouraged (headings help with this).  Give your response a logical flow.
5.Clearly state any assumptions you are making. Do not summarize the case in any way.  Doing so will severely lower your grade.
6.Your grade will reflect your level of analysis, your demonstration of appropriate business writing skills, your proper incorporation of theory, and your creativity.
7.You will follow the student Code of Conduct and not discuss the or share the case / analysis with any third person.
8.This exam contributes 15% towards your final grade in the course.

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