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Read the attached case study and analyze Nike’s Campaign “Dream Crazy” and provide evidence to be able to answer the following essential questions.
1- Briefly summarize the back history and campaign.
2- Describe how this campaign does or does not fit with Nike’s brand image.
3- Assess Nike’s decision to target this campaign to Millennials and Gen Z, providing evidence why this type of campaign would be appealing to these target segments.
4- Detail the risks and rewards / opportunities and challenges for Nike.
5- Assess the role of authenticity in Nike’s brand activism.
6- Describe how the campaign fits into the discussion of Impact + Profit.
7- Analyze the return-on-investment of political branding–assess whether or not you think this campaign was a good marketing decision for Nike and present your recommendations to continue or disband the campaign.
Some evidence might be needed to support answers and recommendations from different sources. Content should be original.