please review the article and the ad. Do the first part research about instagram

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please review the article and the ad. Do the first part research about instagram and their new campaign. Don’t have to include all questions.
https://www.socialmediatoday.com/news/instagram-launches-new-global-branding-campaign-highlighting-the-benefits/607173/
Research
 Client (culture)
 Corporate operations, functions, values & goals
 History and tradition
 Internal and External problems (issues affecting client)
 Issues controllable, change in attitudes needed?
 Why is PR/communication support needed?
 Opportunities and obstacles?
 How has client solved similar problems?
 How have others solved similar problems?

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