Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.
Analysis of the company’s current strategy including:1. Title/Cover Slide:Student names, company name, date, course number.2. Executive Summary:Key problems/issues that the plan will solve. Describe the goals of the digital marketing plan.3. Company Analysis: Brief background on the business (products, services, target market, brand image).Objectives/Mission statement.Business model(s) currently used.4. Current Marketing Situation Analysis:Market/Industry Analysis (size, growth, trends).Value Chain Analysis: How does the company deliver value currently.Customer Segmentation (customer base: demographics, psychographics, geographic, other?).Competitor analysis (existing competition, potential competitors, product substitutes).Positioning Statement for the company5. SWOT Analysis: Business StrengthsBusiness WeaknessesBusiness OpportunitiesBusiness Threats6. Company’s current Digital Marketing efforts:A discussion of the firm’s Internet business model including a concise statement of its value proposition and its Internet revenue streams.Overall marketing strategy.Digital marketing strategies (e.g., website, online advertising, use of social media, email, search).Integration of web presence into overall marketing strategy.Customer service, acquisition, retention strategies.Offline approaches.Marketing relationship objectives from the Customer relationship management.Data acquisition, management, and use.Current performance, metrics, evaluation.Social and regulatory issues.Other relevant issues/topics.
Your recovery marketing plan and how the company should implement it.1. Digital Marketing Objectives & Strategies:Define the scope: the corporate/organizational, SBU, or brand level, usually depending on the size of the organization.Describe the current business and revenue model(s).Describe how your marketing plan will contribute to helping the company achieve its digital marketing objectives.Objectives/goals of the recovery plan.List of abbreviated scenarios (use table format as explained in class).Overview of intended strategies.2. Action Plan: Detailed suggestions you would like the company to follow, including but not limited to:Updated target market: Customer segmentation and targeting.Online/Offline integration of marketing communications plan including search, social, email and web design elements as well as relevant offline elements.Customer Acquisition, Conversion and Retention Plans as appropriate based on objectives (Also map to HubSpot Inbound Methodology: Attract, Engage, Delight).Digital Marketing tactics should include:o Website strategy for recovery (design, features, functionality, usability).o Detail on social media activities, mass media and other online secondary (as needed to support social media program).o Distribution/Fulfillment of marketing messages, material, incentives, etc.Quality and Customer Service as required to execute this plan.Technological infrastructure and/or Data requirements as required to execute this plan.Any adaptation to 4 P’s (product/service, pricing, distribution, promotional mix).Social and regulatory issues.Other relevant issues/topics.3. Control/Feedback/Financial Analysis:Performance measurement: describe the metrics you would use to evaluate performance.You may include Customer Lifetime Value (CLV), Return on Investment (ROI) calculations.Performance metrics must match precisely to marketing objectives.Be specific—what metrics, how they will be collected.