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Introduction for Week 3:
The introduction to the paper should be broad and in compass the idea of qualitative thinking in marketing research and how it would play into the pricing, but the pricing is not the main focus. You go more in-depth about pricing in the scenario section. Really its a recap of last weeks essay in one paragraph (attachment).
If it helps this is what my group is in charge of addressing in the 3rd week’s paper:
Describe your business scenario.
Explain secondary market search considerations and apply them to the selected scenario.
Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
Develop at least one data collection instrument to address your market research scenario.