Apple is the subject company

Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the business, as well as the outcomes of the internal and external environmental analysis.

Scorecard Areas

Develop at least three strategic objectives for each of the four balanced scorecard areas.

Financial Objectives Measures Targets: Timeline/ Metrics
Increase market share Total Revenue Increase 5% in first year
     
     
     

 

Customer Objectives Measures Targets: Timeline/ Metrics
Increase customer value Increase profit contribution per customer Increase 5% in first year
     
     
     

 

Internal Business 

Process Objectives

Measures Targets: Timeline/ Metrics
Decrease lead times for new contract implementation Project implementation time frames Decrease time by 3% in first year
     
     
     

 

Learning and Growth Objectives Measures Targets: Timeline/ Metrics
Decrease employee turnover Facilitate regular training and opportunities for development Reduce by 4% in first year
     
     
     

Below, explain in 350-525 words:

  • why these objectives are appropriate for the project.
  • why these metrics and timelines are appropriate for your strategic plan.