1. Twitch Twitch is an interactive livestreaming service for content spanning ga

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1. Twitch Twitch is an interactive livestreaming service for content spanning gaming, entertainment, sports, music, and more. We work with the media advertiser Mediacomm for a campaign with Coca Cola.
2. The assignment is to walk through the day in the life of a media advertiser. Start with time spent in various work tasks/sleep/eat/exercise/online activity/friends/other but spend more time investigating how they spend their work day. Be as detailed as possible.
3. Create a “Day in the Life” (see attached Word template) pie chart correlating to the five to eight main buckets of time spent in a typical day. Adjust values and titles as needed to reflect a full day of a media advertiser.
4. Write an assessment of how this customer analysis may influence a digital strategy. Tie back what you learned through research to both the messaging and mediums of digital marketing efforts.

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